Fashion + Shopping: Charity chic

JULIE MOSS

45, co-founder of Dress for Success Twin Cities

What are you wearing? Emilio Pucci dress, Chanel booties from Bergdorf Goodman, Rochas clutch from Barney's New York.

Describe your style: It starts with falling in love with an item: a dress, shoe or handbag. I try to look like myself, only better.

What other charities do you support? Dress for Success is an amazing organization for women getting back in the workplace.

What's the appeal of black and white in fashion? Black is sexy and works on everyone. White is a bit more of a risk.

MARY GRIMSTAD- BENARI

32, stay-at-home mom

What are you wearing?

3.1 Phillip Lim shirt, Yohji Yamamoto pants acquired at a clothing swap, Balenciaga shoes, Acne clutch.

Describe your style: Dramatic, with a focus on balance, proportion and color.

Biggest mistake people make in choosing shoes for their outfit: Not choosing their shoes first.

What's the appeal of black and white in fashion? They are clean and balanced. They give you the freedom to play around with shape, cut or pattern.

TEQENDAMA ZEA-AIDA

36, owner of Vision Management Group Inc.

What are you wearing? Assembly New York shirt, Baldwin Denim from Len Druskin Man, Santoni cap-toe oxfords from Hubert White.

Describe your style: Mine.

What other charities do you support? Anything having to do with helping people with HIV/AIDS.

What's the appeal of black and white in fashion? If you know what you are doing, they can look quite smart.

KRISTIN HOLLANDER

34, owner of the Stratford Companies

What are you wearing? Phillip Lim top and Vince track pants from Nordstrom, Dolce & Gabbana shoes, YSL navy clutch.

Describe your style: Street style-inspired. Adding current trends to my vintage collection to create a classic glam look.

Biggest mistake people make in choosing shoes for their outfit: Trying to match a shoe color exactly to what they are wearing.

What's the appeal of black and white in fashion? Elegance.