Two Minnesota agencies are behind Target's latest campaign, a "shoppable" short film showcasing more than 110 Target items. "Falling for You," a 12-minute romcom directed by "Mad Men's" Phil Abraham and starring Kristen Bell, Nia Long and Zachary Abel, was produced by digital agency Space150 and executed by the Olson ad agency. The film allows viewers to browse, share and purchase the beauty, fashion and home items featured with the click of a mouse. The first two webisodes appeared at fallingforyou.target.com this week, with more to come Tuesday and Wednesday.
Wow Bar opening
Blow-dry bars, which popped up in the Twin Cities this spring, don't offer cuts or color -- just blowouts, priced at around $50 for a 45-minute service that includes shampoo, blow dry and styling. The latest is 50th & France's Wow Bar, which is hosting a grand opening event with 12 straight hours of blowouts and all proceeds benefiting the Smile Network. (8 a.m.-8 p.m. Thu. 5037 France Av. S., Edina. 612-377-1800.)
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