Work: Maggie LaMaack

JAHNA PELOQUIN | Updated 7/29/2013

Maggie LaMaack’s PR job takes her from the Uptown Art Fair to the State Fair.

Maggie LaMaack: “I was rejected by plenty of places before ending up where I am.”
Photo by Bre McGee

Q: What path did you take to your job?

A: I grew up in a small town in southern Minnesota and was convinced I would move to New York City and become Anna Wintour. After my dad sent in my acceptance to the University of Minnesota without telling me, I started the PR program and fell in love with Minneapolis. I did communications and writing internships in college, including working for Guess in London, before landing my first job at McFarland Cahill. When the company closed, I did some contract work for a few months before landing at my current job at Bellmont Partners.

Q: What’s the coolest project you’ve gotten to work on in the past year?

A: I have worked to help promote the ASID MN Showcase Home Tour with Mpls.St. Paul Magazine. Each year the magazine chooses a house or mansion and brings in about 30 ASID [American Society of Interior Designers] members to completely renovate the home top to bottom. Then I get to hang out for a month and pretend I live there while the tours are happening. It is always one of my favorite projects of the year.

Q: What are you working on now?

A: Right now we are all about the Uptown Art Fair. It is the fair’s 50th anniversary, and there are all kinds of events happening on top of the art fair itself. This will also be my first year working with the Midwest Dairy Association at the State Fair, so I will be helping with all of the media coverage of Princess Kay of the Milky Way and the butter sculptures.

Q: What do you like most about your job?

A: Working at a small agency is great because every day is different and unpredictable. I might have a normal day in the office sending out e-mails and writing press releases, but I could also be at the Metrodome wrangling hundreds of kids, or walking around the Uptown Art Fair helping with any media needs.

Q: What’s a less glamorous part?

A: There has been talk of putting me in a string cheese mascot costume at the State Fair. That would not be glamorous.

Q: Best perks of the job?

A: My workplace is extremely flexible and encourages me to make time for other interests and hobbies, including a weekly column about people on Twitter. Also, this week my company is taking a work outing to a riverboat show where Screech from “Saved by the Bell” will be doing a comedy act.

Q: Any tips for young PR professionals?

A: Do internships. Lots of them. Work on your writing skills — they are incredibly important in this industry. I was rejected by plenty of places before ending up where I am today, so don’t get discouraged.

Maggie LaMaack

Age: 24.

Lives in: Northeast Minneapolis.

Occupation: Account executive at Bellmont Partners Public Relations.

Start date: February 2013.